>> Account-Based
Strategy (ABM)

    1. Targeting seniority levels

    2. Prioritising accounts

    3. Personalised message

    1. Alignment with Sales and Marketing

    2. Defining value proposition

    3. Nurturing accounts with buying cycles

    1. Awareness

    2. Considerantion

    3. Conversions

    4. Retargeting

    1. Conversion rates

    2. Building attributes for converted customers

    3. Calculate scoring

    4. Compare values assigning points